Trump’s Hotel Expansion Plans Faltering
Donald Trump’s hotel company looked set for a major expansion across the U.S. in the early months of his presidency. A top executive spoke of two dozen U.S. cities under consideration and 39 signed letters of intent.
These days, the business appears stalled. Trump’s name has come off one of his luxury U.S. hotels, and the only four new Trump hotels being developed in the U.S. are clustered in three small towns in the Mississippi Delta.
Trump’s name—which in 2015 he considered the Trump Organization’s most valuable asset—has become something of a liability. Interviews with eight hospitality analysts and consultants suggest that property owners, land developers and lenders are wary of going into business with Trump Hotels, worried about the president’s approval rating and the company’s lack of experience.