Peru: Miss Peru Contestants Turn Pageant Into Protest

Viewers of the Miss Peru pageant on Sunday were startled when the 23 contestants strutted onstage in sequined gold minidresses, introduced themselves, said “My measurements are…” and then stated facts such as these: More than 70 percent of all women suffer street harassment; 13,000 girls are victims of sexual abuse in Peru; more than 25 percent of Peruvian girls and teenagers are abused in their schools.

Pageants typically give out a different sort of statistic — about the measurements of the contestants. And, so, a hashtag was born: #MisMedidasSon (My measurements are) …

It went viral.

“We definitely had wanted a different Miss Peru,” explains Luciana Olivares, content and strategy manager of Frecuencia Latina, the TV network that broadcast the competition, where the Peruvian representative to Miss Universe is chosen. “But it was only during the last weeks where it became obvious that we needed a cry against violence on women.”

Click HERE to read the entire story on the NPR website