Which of these choices make more sense to you?

Option #1: The Social Media Sales Pitch

Wanted: Writers who are willing to spend their time and effort writing articles FOR NOTHING while the owners of this website earn literally billions of dollars per year by posting your articles online, generating income for them and their shareholders.

Option #2: The Tellus News Digest Sales Pitch

Wanted: Writers who want to work together to design, produce and market a highly visible website where you will be paid a percentage of the net profits equal to the amount of work you contribute as Tellus Member. 

Who in their right mind would choose option number one over option number two?

Well, the chances are that, if you are on Medium, Facebook, Twitter, Instagram or almost any other social media website, you have already chosen the first option, giving YOUR WORK away for NOTHING to multi-billion dollar corporations that wouldn’t even exist if it were not for the content and the traffic that you – and people like you – provide.

The content generates traffic. The traffic attracts more content. As the traffic increases, the advertising revenue increases.

Let’s be fair. Some people are making money on social media (especially on YouTube) but the sum total of what the contributors receive is a pittance compared to the revenues the owners of the websites are earning.

Most of us aren’t making anything at all off the work we put into our social media postings, so why are we doing this if we aren’t making any money from it?


Attention is love. From the day we are born until the day we die, we all want, need and crave attention. That’s normal but, in order to get attention, you also have to give attention.

The reality is that we are all looking for attention because attention is the coin in the realm of mass communication. The more attention you attract, the more money you can make.

Some of us want attention because we want to add our voices to the public conversation. We want to convince others of the rightness of our beliefs. Of course, everyone else wants to convince us of the rightness of their beliefs.

We don’t really want to communicate with the people who agree with us. We want to change the minds of the people who do not agree with us and that means we want to communicate with people who do NOT share our views…but is that really happening?

Not really. Most of the time, we end up  “talking” only to the people who already agree with us, which accomplishes very little other than mutual support. In fact, we block out the people who disagree with us, and they tend to block us out too, which leaves us with only those people who already more or less agree with us. (You can’t do that on Tellus. We’ve designed the site so that everyone sees everything.)

The only way to break through this conundrum is to write articles that achieve “viral” status. Once an article goes viral, the story gets picked up by mass media, which reports on viral social media posts as if they are legitimate news stories. That triggers a snowball effect that attracts more and more people to the post in question, generating more and more revenue in the process.

Now, if you’ve been studying the social media phenomenon as long as we have, you have already figured this out. What you may not have figured out is how to disrupt the conundrum. We think we have done that.

Here’s the secret sauce that will generate the traffic we need

McDonald’s doesn’t reveal the recipe for their secret sauce (mayonnaise, sweet pickle relish, vinegar, salt, French dressing, minced onions and sugar), but we’re going to give you our recipe for generating traffic free of charge. Just don’t put it on a hamburger.

Our secret sauce is online network marketing but, unlike the Amways of the world, the only product that Tellus sells is advertising space. There are no products for you to buy, nothing to resell, no investment (except time and effort) and you don’t have to cajole your friends into buying stuff. It isn’t a pyramid scheme, although it sounds like one, because we have a real product, a real audience, and real advertisers who are paying real money for our product.

How Our Secret Sauce Works

You, as an individual, have a personal network of anywhere from a few hundred to several thousand people. This network consists of the contents of your email address books, and the followers you have accumulated on your social media sites.

Let’s say that, on average, our potential contributors have a total of 500 people each in their personal networks. If we recruit one hundred writers, and each of those writers added their personal networks together, we would have a base audience of 50,000 people. Each of those people ALSO has a network that averages around 500 people. That brings the size of the EXTENDED network up to 25 million people! Sort of like compound interest, except with people.

That’s enough people to enable us to promote our published articles into the “viral” stratosphere, and that’s when the number of hits translates into serious money from advertisers.

By combining your individual output of articles with the output of the other members of the Tellus community, you cross-pollinate your audience with other writers’ audiences. Your followers see their articles, and their followers see yours, because that’s how we have constructed the Tellus website to work. What this means is that you have a constantly expanding audience of readers. It also means more time on the site and that also increases advertising revenues.

There are caveats. Many of you know many of the same people, so we might not actually end up with 25 million people. On the other hand, some people have extended networks that are much larger than the average of around 500 contacts.

Bottom line: if we only convert ONE PERCENT of 25 million hypothetical people into readers, that gives us 250,000 hits on any given article. That’s worth around $900 in advertising revenue. If we publish 100 articles per day (one article per day from 100 contributors) and 20% of those articles go viral, that would give us revenues of $18,000 per day, or $6.57 million per year. If we assume a 50% overhead and operating cost, and divide the net profits equally between those 100 contributors, each contributor would receive $32,850. The median salary for a writer in U.S. is around $38,000.

Your Results May Differ

Of course, in actuality, some people may make much more than that, while others will make much less. It all depends on how much effort you put into your work. If you write one article a day, you will make more than someone who writes one article a week because your compensation will be determined by the number of words you write per month multiplied by the word rate for that month.

The Rest of the Story

There’s a lot more to the Tellus story. (This article used to be three times longer than it is now.) Read the articles listed on this page to learn more or CLICK HERE to sign up now.